WI Vorschau: Gastvorlesung "Ecosystem leadership"

Wir freuen uns, dass wir am Dienstag, den 28.05.2019 Frau Dr. Julia Duwe von der Firma TRUMPF Werkzeugmaschinen für eine Gastvorlesung in englischer Sprache an der HdM gewinnen konnten.

Die Vorlesung startet um 8.30 bis 10.00 Uhr in Raum S 202, Würfel (Nobelstraße 10a).


How digital transformation changes organizational culture

Apple, Google, Microsoft, Facebook, Amazon… the world’s most valuable brands are platform companies. They orchestrate huge ecosystems around the globe, letting traditional business landscapes disappear. While digital platform technologies are transforming traditional business models and related products, there is an enormous transformative power impacting the management cultures of organizations as well. The next big breakthrough, will it be a leadership disruption?

Getting prepared for the „VUCA“ world, means that companies build dynamic capabilities in the field of complex networks and ecosystems. For example, in agile organizations new roles and structures are being created that dissolve the strict interdependency of functional and disciplinary leadership. These new roles enable leaders to flexibly connect different teams in networked systems. In adaptive organizational structures, leaders are increasingly concerned with strengthening the role of the team and enabling communities to organize and regulate themselves.

In these cooperative organizational structures, communication turns out to be the key. At the core of the leader’s daily business is connecting the right people, facilitating communication and collaboration among the different players and orchestrating the communicative interactions against the background of the company's platform strategy.


Dr. Julia Duwe

Head of R&D Production Platforms + Chief Agile Manager
at TRUMPF Werkzeugmaschinen GmbH + Co. KG

Bildcredits: TRUMPF GmbH + CO. KGDr. Julia Duwe is Head of R&D Production Platforms and Chief Agile Manager at TRUMPF Werkzeugmaschinen. In her department, interdisciplinary development teams work on the introduction of digitally networked manufacturing solutions for the Smart Factory. These networked production solutions for Industry 4.0 require networked, cross-functional work. Therefore, the development activities are accompanied by continuous organizational development and the establishment of an agile organization.


Julia Duwe is an expert in digital leadership, ecosystem management and organizational ambidexterity. As an author (e.g. "Beidhändige Führung", Springer Gabler 2018) and blogger (www.ambidexterity.org), she deals with the question of how companies can advance their existing core business and at the same time successfully enter new digital business fields in the platform economy.


Bildcredits: TRUMPF Werkzeugmaschinen GmbH + Co. KG


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